Honda Takes Over Times Square for First-Ever 3-D Launch of All- New 2011 CR-Z Sport Hybrid Coupe

09/23/2010 - NEW YORK
Honda held the first-ever takeover of Times Square in 3-D technology today to support the launch of the all-new CR-Z sport hybrid coupe. Spanning five blocks of Times Square, the event marked the first time 3-D footage was broadcast to the public space. As a part of the takeover, Honda ran 3-D CR-Z commercial footage on the Times Square HD Spectacolor screen (located on Broadway between 46th and 47th Street), displayed several CR-Z's and sponsored a special performance from chart-topping hip-hop trio, N.E.R.D. An estimated 250,000 people attended the CR-Z event in Times Square today.

Source;
http://www.hondanews.com/channels/corporate-headlines/releases/honda-takes-over-times-square-for-first-ever-3-d-launch-of-all-new-2011-cr-z-sport-hybrid-coupe