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Saturday, July 10, 2010

No big hurry on introduction of next Honda Civic

Honda is laying out its schedule for new model introductions, and don't look for it be in a big hurry to liven up the market with a new version of its popular Civic compact.

The Civic was already delayed a year, now due to show up in 2011, but the decision was not a "kneejerk" response to the sluggish economy. Rather, writes Honda PR guy Kurt Antonius, it was more about wanting to take a little more time with the new model. Word of the decision surfaced last October. What's the big hurry, he reasons, when the current model is selling well enough?

"The reality is that it is the success of the current model that enabled us to consider changing the launch timing of the upcoming model," Antonius writes in a posting on Honda's U.S. media website. "The current Civic continues to offer customers a very competitive combination of style, fuel economy, safety and value - and Civic's current sales numbers support the point."

So, while we all tap our toes, Honda is offering:

-A stylish, new 2011 Honda Odyssey minivan debuts this fall with a V-6 engine that offers higher fuel economy than a four-cylinder engine.

-Accord will be a revised 2011 model in August, with up to 3 miles per gallon in higher fuel economy.

-CR-Z, the sport hybrid, shows up next month for less than $20,000.

Source;
http://content.usatoday.com/communities/driveon/post/2010/07/no-big-hurry-on-introduction-of-next-honda-civic/1

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