Honda Civic barely maintains No. 1 spot

I find it funny how everybody is riding Honda for delaying the redesign (to continue to leapfrog the market by 4 years) and how the newly redesigned (and nice I might add too) Mazda 3 has been gaining ground. If anything, this is a testament as to how good Honda engineering actually is, this 2010 (and soon to be 2011) is relatively unchanged since 2006, yet it is still extremely competitive, how many other manufacturers can you say have a 5yrs old car that still leads the market in sales. Having said that, I cannot wait to see what Honda has in store for the next gen Civic!
The Mazda3 is quickly gaining ground as the popular Honda compact awaits a redesign

Sales of the Honda Civic have crashed in Canada, though this stalwart compact has reclaimed the No. 1 sales spot among passenger cars. Barely.

The Civic has out-sold the Mazda3 by a mere 218 units through May of this year (21,690 to 21,472). However, Civic sales were down an astounding 40.6 per cent in May and are down 13.2 per cent on the year. The No. 2 Mazda3 is up 8.3 per cent on the year.

Honda does not plan to restyle and reengineer the Civic until next year, even as new versions of the Ford Focus and Hyundai Elantra come to market early next year. The Civic faces a tough road ahead until a reinvented version arrives.

Still, to be fair, small cars overall are having a tough year. As DesRosiers points out, subcompacts are down 21.2 per cent year to date and compacts are down 0.1 per cent on the year.

“These are the two most energy efficient segments in Canada and have for more than a decade significantly out-performed the market,” Dennis DesRosiers of DesRosiers Automotive Consultants writes in a note to clients.

“I wonder,” he adds, “if all this talk about fuel efficient regulations is backfiring on our regulators, with consumers heading to the showroom to load up on the larger vehicles before the government forces compromises in their power train to achieve higher fuel efficiency standards.”
It could also be that less wealthy buyers, who tend to buy entry-level cars, are “still in trouble in our economy” and not buying at all, he notes. Or it may be that consumers are fully aware that a raft of new compact and subcompact models are coming in the next 12 months and are waiting for the latest in styling and engineering.

Source;

http://www.theglobeandmail.com/globe-drive/driving-it-home/honda-civic-barely-maintains-no-1-spot/article1623053/