Autoblog; U.S. hybrid price war preview: Insight takes lowest hybrid price crown in UK

When the new Honda Insight and third-generation Toyota Prius go on sale in the U.S. later this year, there will be a bit of battle to see if the lower-priced Insight can topple the third-generation Prius from the top hybrid spot. Now that pricing for the Insight has been announced, we can see a preview of that match-up brewing in the UK, and Honda is staking it's claim for the "most affordable hybrid" title. The Insight will start at £15,490, and go up from there to £18,390. The entry-level Insight SE CVT will cost £2,380 less than its nearest rival, which is, you guessed it, the second-generation Prius T3 CVT. We can vouch that the Insight is capable of 60+ mpg, too. We'll have to see how many miles we can squeak from the 2010 Prius when we get our chance behind the wheel soon. See more details from Honda after the jump.

Source;
http://www.autobloggreen.com/2009/02/24/u-s-hybrid-price-war-preview-insight-takes-lowest-hybrid-price/