A Project by Honda: LIVE EVERY LITRE (The Honda CRZ)

What is this all about?
This summer we will proudly launch the CR-Z, the first sporty hybrid car. A car designed to capture the hearts and mind of a new generation - a generation that is interested in the world around them, who are independent, inquisitive, and not afraid to have an opinion.

To celebrate the launch of the CR-Z we want to do something we’ve never done before: we want to co-create and crowd-source a multilingual documentary film. A film about the extraordinary journeys real people go on in their lives. We’re interested in those journeys we say we’ll go on, but never do; the journeys that take us somewhere new, somewhere scary, somewhere fun, somewhere different.

That could mean re-tracing the journey your ancestors made, following a band, finding a lost relative, looking for love, fame or fortune, saying hello again, saying sorry.

Why are we doing it?
We’ve started this project because we are passionate about getting the most out of life. We are interested in the big stuff, the trivial stuff, the fun stuff, the stuff the breaks your heart - the stuff that makes life worth living.

How are we doing this exactly?
Anyone interested in being in the film, can apply to take part here on this website. You will be able to tell the world about yourself and the journey you would like to take via video, just text or photos. You can canvas for support across Facebook, Twitter or wherever you want. People can view all of these journeys here too and rate and comment on their favourites. The top rated, most popular journeys will make up the cast shortlist.

We have a fantastic, award-winning director on board, who together with a team of bloggers will pick the final cast from the shortlist and away we go.

There will be many stories shared and in turn we will share everything filmed online so you can unite the stories that were most important to you in your own way.

When?
You can apply to be in the film from the 4th February until 19th March. We’ll announce the selected journeys on the 5th April and we set out on the road filming on Saturday 1st May.

Link;
http://liveeverylitre.com/