Honda's latest is sexy, green and an Internet hit

The 2010 Honda CR-Z hybrid coupe is one of the most eagerly anticipated new cars, so much so that a Japanese consumer brochure has been leaked and posted on the Internet, where it's drawn hundreds of thousands of hits.

The manufacturer seems out to prove that green cars can also be sexy in the looks department. The final design is much the same as the concept version revealed last year, with some minor changes not immediately evident in the brochure.

The brochure reveals that the CR-Z is powered by a gas-fuelled 1.5-litre i-VTEC internal combustion engine that produces 114 hp at 6,000 revs as well as 145Nm of torque at 4,800 revs. The engine operates with a 14-hp electric motor with an output 78Nm of torque, matched to a six-speed manual transmission.

The CR-Z is expected to go on sale in Japan by February 2010, shortly before its launch in other major world markets.

-Viridian Joule hardly rolls off the tongue but in an online contest by General Motors, it garnered more than 3,000 votes as the signature colour for the new Chevy Volt electric/ gas car set for launch next year.

It also won the man who came up with the paint name, David Thomas of Florida, the first opportunity to drive a pre-production version of the new family sedan.

"I looked at the photo of the Volt on the contest website and thought it looked emerald in color, which led to jewel and then to an alternate yet appropriate play on that word -joule [a unit of electrical energy]," said 40-year-old Thomas.

Chevrolet also selected "EVergreen," offered by Devin McQuarrie, 30, and "environMINT," entered by Matthew Valbuena, 30, both of California.

"When our Volt marketing materials arrive in dealerships, you'll see 'Viridian Joule'as the official name of the silver exterior with an emerald hue," said Maria Rohrer, Global Volt and Global Marketing Director at Chevrolet.

The Chevy Volt is an electric vehicle capable of driving up to 100 kms between fill-ups on electricity. When the Volt's lithium-ion battery is depleted, an engine/generator operates to extend the range to about 480 kilometres before refueling or recharging is necessary.

-Fiesta Movement agents and their Twitter friends gathered at the Palladium in West Hollywood to set a new Guinness World Record for the "most attendees at a tweetup"

A tweetup is any gathering of two or more people who know each other through Twitter, and this unprecedented event brought together Fiesta Movement agents and Twitter friends.

Ford's Fiesta Movement Awards Celebration provided attendees with a sneak peek of the North American Fiesta.

100 young folks are test driving and living with a European-spec Ford Fiesta for six months, travelling as agents on special missions. They then go on to relate their experiences through a variety of social media sites.

These agents -picked from online contestants across the U.S.-have travelled more than 2.25 million kilometres and generated more than 6 million YouTube views, nearly 740,000 Flickr views and more than 3.7 million Twitter impressions of the car.

"Time and again, our Fiesta Movement agents have shown how social media, adventurous spirit and unbridled enthusiasm can bring people together in new, exciting ways," said Connie Fontaine, Ford brand content and alliances manager. "Never before has a group of car owners created such a sustained buzz for a new car."

Source;
http://www.kelowna.com/2009/12/11/hondas-latest-is-sexy-green-and-an-internet-hit/